Questionnaires measure how people would like to see themselves. profilingvalues measures how they actually value – with mathematical precision, without the typical self-assessment.
Misjudging people comes at a price – often for years.
profilingvalues helps you understand people more precisely – for better decisions in consulting, coaching and HR.

We measure not only abilities but the inner values and attitudes that truly predict success – based on the formal science of values.
Conventional questionnaires are easy to fake. Our mathematical method delivers objective results – socially desirable answers are not possible.
In approx. 20 minutes of completion time, you get clear recommendations for recruiting, development and leadership decisions.
While classic tests ask for opinions, we measure the ability to differentiate. This gives you deep insight into motivation, resilience and emotional intelligence.
Two ways to put values-based diagnostics
to work for you.
Get certified in the profilingvalues method and add scientifically grounded diagnostics to your services – to differentiate and scale your business.
Make more objective people decisions and reduce wrong hires – through deep insight into the values, motivation and potential of your candidates and employees.
From first impression to certification. Start wherever you are right now.
The short video shows what profilingvalues measures and why.
Watch the video →No time? Read the essentials in 15 seconds →The book PROFILING VALUES – the method explained, with many real-world examples.
Get the book on Amazon →The free self-test, ready to start right away, with a feedback session.
Start the self-test →See how leading companies and experts
work with profilingvalues.
Developed by Dr. Ulrich Vogel – successfully on the market since 2009.
profilingvalues achieves what very few products manage: deeply scientific and at the same time accessible to everyone. I am fascinated again and again by how many insights I gain through profilingvalues.
I had been looking for some time for a psychometric test that meets psychological quality criteria and provides meaningful data for my work as a business coach. The result completely amazed me. Today I mainly use the method as the first intervention in coaching processes.
profilingvalues helps make hidden strengths visible – especially in employees who were considered low performers but can flourish enormously with targeted development. In close decisions in particular, it provides a data-based foundation for the best choice.
profilingvalues is more than a diagnostic tool – it is a true analytical instrument that lets you look deeper. profilingvalues shows the actual state of a person or a team – which makes the method very valuable in both coaching and consulting.
profilingvalues combines professionalism, quality and substance – with clear impact in practice. It delivers robust insights, creates clarity about strengths and development areas, and opens up concrete perspectives for developing leaders.
This method has completely changed my view of potential and leadership. I save an enormous amount of time in diagnostics and can get straight to the heart of the matter. The method even appeals to skeptics because it is based on objective values.
Measuring inner values and making the good visible ultimately helps everyone who engages with it. profilingvalues is both exciting and astounding.
Subjective impressions, gut feeling and personal sympathies play a role – sometimes too much. This is exactly where profilingvalues comes in: this instrument brings a clarity I have not experienced with any other method.
Values-based diagnostics not only provides precise orientation on strengths and development areas – it also changes the way you think and act as a leader. For us, the profiling system is a strategic foundation for better leadership and more targeted people development.
For us at DIE FÿHRSORGER, profilingvalues offers genuine added value. We analyze the results very carefully to strengthen leadership, develop teams and foster potential. profilingvalues creates clarity and makes the difference.
As a recruitment consultant, I need to question and assess candidates precisely. profilingvalues helps me in an excellent way to identify the relevant aspects and avoid mis-hires.
As a profiler, I spent years searching for an excellent assessment tool. With many providers, I felt like reading a tabloid evaluation. profilingvalues won me over. It's a great tool with real depth.
Most tests rely on self-assessment – and self-assessment can be steered. profilingvalues measures mathematically how clearly someone distinguishes values, without any self-assessment. That is why the method cannot be manipulated: mood or the wish to look good does not change the result. A fundamentally different category.
Yes. profilingvalues is based on Robert S. Hartman’s formal science of values and has been used in practice since 2009. The scientific foundations and test quality criteria are documented. You will find more under “The Method”.
The method takes approx. 20 minutes and has no trick questions. Participants regularly describe it as surprisingly precise – not like a classic HR test. If you have a business interest and help decide on its use, you can experience it first-hand: in the free self-test with a feedback session.
As a consultant or coach, you offer a method your clients have not seen before – a clear edge in the market. In companies, every people decision that does not have to be reversed counts. We are happy to discuss with you how quickly the certification pays off in your specific case.
Only certified users. In the Academy, you learn to interpret reports confidently and use them effectively in conversations. We keep supporting you afterwards, for example with online sessions and our learning platform.
Exclusively in Germany, on our own assessment platform. Data is deleted on request. The method makes no automated decisions about people – the evaluation always stays with a human.
Let’s find out in a free personal call how profilingvalues fits your work.
No obligation • Free • 30-minute consultation included