About Us

What drives us:
A more human world of work

Nobody uses 100 percent of their potential – we all have room to grow. profilingvalues helps people, teams and organizations recognize and unfold their potential precisely.

Takeaways for decision-makers

Why we think differently about people diagnostics

People decisions are among the most consequential decisions an organization can make. That is why we believe diagnostics must do justice to people while also enabling reliable decision-making.

  • People cannot be meaningfully reduced to simple categories
  • Good diagnostics look beyond observable behavior
  • Values, motives, attitudes, abilities and areas of attention provide a deeper understanding
  • Scientific precision and practical applicability belong together
  • People diagnostics carries responsibility for real people and real decisions
  • More precise insights lead to better development, stronger teams and more informed people decisions

Our goal is not to classify people as quickly as possible – but to understand them as precisely as possible.

Unsere Geschichte

From attic start-up to system provider

How a fascination with the mathematics of values became a diagnostic system for consultants, coaches and HR professionals.

  1. 2008

    The leap

    After around ten years in management consulting with a focus on HR, Uli goes independent. Three months later, Lehman Brothers collapses.

  2. 2009

    The founding

    Robert S. Hartman’s mathematics of values fascinates Uli so much that he founds profilingvalues. The goal: to translate Hartman’s methodology into modern applications for staffing and people development.

  3. 2009

    Garage? Attic!

    The first office is in the attic of a farmhouse at the northern edge of the Alps – not a garage start-up but an attic one. The twins have just been born, so feedback sessions take place in the car. There is never the right season for it: either too cold or too hot.

  4. 2010

    Hartman Institute

    In 2009, Uli attends the annual conference of the Robert S. Hartman Institute in Knoxville, Tennessee, for the first time; in 2010 he gives his own talk there. Board membership follows, as does the founding of the European branch and its first presidency.

  5. 2012

    Munich

    After three years as a one-man show, profilingvalues moves into offices in Munich. A team forms, including many highly motivated students with whom Uli is still in touch today. In the same year, the community meets for the first profilingvalues congress – with inspiring guests and talks. Over the years, profilingvalues hosts eight congresses in total.

  6. Ab 2015

    New report formats

    In the following years, new formats emerge one by one: the Leadership Excellence Report with the Grundl Leadership Institute, Balance Report, Sales Report, Team Overview and Team Roles Tool. Several hundred soon become more than 1,000 certified practitioners.

  7. 2020

    Hybrid

    The pandemic is not an easy time. But it provides the impetus to make training and collaboration consistently hybrid.

  8. 2023

    Podcast

    Launch of our podcast, today also available in English as “The Value Impulse”, in which profilingvalues often plays an important role. “Key Factor Value-Based Leadership” is published, and Uli brings Hartman’s famous autobiography “Freedom to Live” to German readers with his translation.

  9. 2025

    Two new books

    “PROFILING VALUES – The Value-Based Model for Human Development” and “The Value Impulse, Volume 1”.

  10. Heute

    System provider

    A modern learning platform with substantial AI assistance, a vibrant community and a growing number of companies working with profilingvalues.

Der Gründer

Dr. Ulrich Vogel

Founder and Managing Director

Uli studied political science, economics and public law and spent seven years at university working on international relations. He then moved to a global management consultancy, where the focus was on how well people and roles fit together – through personality rather than CV.

Since 2009, he has been building profilingvalues and training consultants, coaches and HR professionals. He is the author of several books and host of the podcast “The Value Impulse”.

As a consultant, Uli has personally supported companies for over 25 years – with more than 5,000 assessments and potential analyses, in staffing, leadership development and when teams need to work better together.

“With profilingvalues, I want to create the greatest possible benefit, so that as many people as possible can unfold their potential and fill roles that suit them.”
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Our mission

There’s always room to get better!

profilingvalues helps people, teams and organizations recognize and unfold their potential – through values-based diagnostics that put people at the center.

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Our vision

For a more human world of work!

A world of work in which people are not seen as resources but as individuals with unique talents. Because the more human it is, the more successful it becomes.

Our
values

Five values have guided us since our founding – in every conversation, every report and every training.

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Individuality

Every person is unique – with a one-of-a-kind combination of abilities and talents. We give our all so that people recognize this and find their place in working life.

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Trust

Anyone who opens up in a conversation entrusts us with a lot. We create a protected space in which people feel taken seriously and safe from the very first moment.

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Orientation

We paint a crystal-clear picture of what a person has to offer. That helps to understand the present and make the right decisions – in selection and development.

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Competence

Talking about one’s own self often touches the innermost core. Our standard: to be sensitive, appreciative and clear – and to keep developing this competence.

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Precision

With Hartman’s mathematics of values, we use highly precise instruments and analyze carefully. This gives impressions and intuition a solid foundation.

Scientific foundation

For us, people are what matters most

Robert S. Hartman is the pioneer of the formal science of values. His ideas were revolutionary in his time. They are more current and relevant than ever.

What seems obvious yet could never be explained, he proved mathematically:
The human is always more valuable than the material.
 And the material, in turn, is more valuable than rules or systems.

Learn more (PDF)
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“Companies exist for people, not the other way round.”

Robert S. Hartman
(1910-1973)
Founder of the formal science of values

Recognizing and unfolding potential together

Let’s talk about how profilingvalues can take your work with people to a new level.

Free • no obligation • 30-minute personal consultation